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Thursday, October 15, 2026
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TikTok Provides Users Power to Limit Artificial Intelligence-Made Media in Their Feeds

Users will soon have a fresh option that enables them to cut down on the amount of AI-created media appearing in their timelines. This move comes as the service announced that it presently contains over 1 billion AI videos.

Trial and Implementation

This change is in a pilot phase over the next few weeks before a widespread rollout. This advancement comes amid a surge in content created by AI, driven by recent AI video creators.

The Broader AI Trend

It has been noted that nearly one in 10 of the quickest rising channels on a competing service exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is often nonsensical or dreamlike.

“We know from our community that a lot of users enjoy content made with AI tools, including AI artwork to informative clips, and we want to provide users the power to see more or less of that, based on their own preferences,” stated a spokesperson.

AI on the Platform

The service announced that there are presently 1.3 billion videos on its service identified as AI-generated. In total, over 100 million media items are uploaded to the app each day, making AI content a limited part of its total content library.

User Control Features

Users will be able to limit or boost the level of AI-generated videos they see by accessing the “manage topic” setting in the app and picking AI-made media. Other topics that currently be modified under the filter cover current affairs, style, aesthetics, and dance.

Platform Guidelines

The platform’s policies oblige creators to label lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any realistic AI video that is unmarked can be removed under its user guidelines.

In addition, the service will from now on add an artificially created label to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to help prevent users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The platform is also launching a two million dollar educational fund for specialists and organizations to develop educational content about using AI responsibly. This initiative will support charitable organizations specializing in teaching coding and technology.

Platform Protection

The platform has supported its safety measures, during debate over plans to cut jobs for numerous review team members in the United Kingdom. TikTok is set to cut hundreds of positions in its user protection team in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.

A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it gets reviewed by humans. The company reported a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its automated systems.

We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is why a significant AI assistance is making a difference work at speed.”
About the author

Paul Brooks

A professional poker strategist with over a decade of experience in high-stakes tournaments and coaching.

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